In-home on-demand services will turn on voice, phone, smart TV, and PC interfaces. As reported yesterday, Google trails Amazon and Apple in installed branded hardware base. Today, Google announced new hardware partners in automotive, home appliances, cameras, and other industries. JBL, Lenovo, Sony, LG, Altec Lansing, iHome, and others joined the ranks of Google Assistant-compatible […]
Smart speakers represent a new interface in the customer relationship. Holiday shopping in 2017 established clear battle lines in the home AI market. Amazon, with its Alexa service, Google Home speakers, and Apple’s Siri-enabled services and delayed HomePod speaker are way out in front of the rest of the pack in terms of installed base. […]
Experiential marketing will reach the home AdWeek’s Sarah Priestman offers this assessment of experiential marketing: The experience economy is booming, brands are seeking real-world impact, the creative industries are putting dollars behind new capabilities—really, what more do we need to do but let the good times roll? Priestman goes on to emphasize the experimental and […]
Replacement parts made where they are needed A van containing a 3D printer arrives at your front curb, the plumber knocks and, granted entrance, checks your sink downspout, which is leaking. Problem identified, she calls up the broken part on her computer and prints it in the van, installs the new downspout, and finishes the […]
2018 will be a watershed year in local on-demand, particularly home delivery of food. The industry has set down roots in North America, Europe, Asia, and the Middle East. McKinsey projects 25 percent growth for food delivery companies in 2018. UberEats reportedly produced $3 billion in 2017 revenue, suggesting that its revenue could climb by […]
