Fear of change. Discomfort over breaking old habits. Reluctance to question what your company takes for granted. These barriers to change will kill a generation of companies as artificial intelligence enables salespeople who use mobile tools to deliver a personalized customer experience that connects brands to people in long-term trusted relationships. We’ve all heard that […]
About Mitch Ratcliffe
This author has yet to write their bio.Meanwhile lets just say that we are proud Mitch Ratcliffe contributed a whooping 25 entries.
Entries by Mitch Ratcliffe
Salespeople will become treasured assets as personalization sweeps the B2C world, from medical tools that can detect dementia from the changing tones of patient’s voice to banking services targetted to individual financial goals. Since we first wrote Gig Economy Group’s approach to personalization for direct selling, the announcement of big data-driven marketing tools to provide personalized […]
Getting started in direct selling is exciting. The new enrollee is on the receiving end of intense focus by sponsors and the company, but that quickly passes for practical and understandable business reasons. Then, the new distributor too often is left on their own with no roadmap for success. Personalized mobile apps can step in to […]
Seeing is believing for Sandy, Utah-based LifeVantage. CEO Darren Jensen presented the sales results of LifeVantage’s early implementation of machine learning at the 2018 Direct Selling Association Conference in San Diego, reporting that distributor retention is up 34 percent overall in its 2018 fiscal year, which ends this month. The reason is improved visibility into the […]
Direct selling is challenging work, but the distributors who achieve early success do build long-term businesses, often as a sideline to a day job. The emerging gig economy presents direct selling companies a rare opportunity to claim more revenue across markets traditionally dominated by retail. As workers become more mobile, many are opting to mix […]
Direct-selling organizations have some advantages over traditional sales organizations during employee onboarding. Instead of being locked into a Human Resources-defined schedule, direct-sellers start people off in the field with experienced sponsors who collaborate daily. They can start to deliver training in many geographic locations every day. Each direct-selling advantage also comes at a cost, especially […]
The gig economy is a powerful force in commodity service markets, such as driving or “ride sharing.” More sophisticated services that require training, which courts have repeatedly ruled put companies in the legal position of employer, creating liability and increasing costs, especially legal costs, will reshape the development of business tools. The evolution of software […]
Prepared food delivered to the home from local chefs and restaurants is the most significant area of investment and activity in food delivery based on capital raised to date. The notion that prepared meals delivered to the diner will supplant home-cooked meals, as well as the need to shop for ingredients, as logistics matures is […]
Continuing our look at the on-demand delivery of food, which is becoming mainstream in 2018, it is time to explore subscription food delivery pioneered by publicly traded Blue Apron and HelloFresh in the U.S. and Europe, respectively. Boxed meals provide curated ingredients and recipes to cooks who prepare the food at home. It is the […]
During the first quarter of 2018, local on-demand food delivery achieved mainstream status. In response to Amazon.com’s expansion of delivery on the back of its Whole Foods acquisition, WalMart announced that it would increase its delivery services to reach 40 percent of American homes in 2018. But it is Instacart, which today added 55 Fresh […]
Gig Economy Group
Our Performance Engagement Platform enables both companies and individual contributors to make smarter decisions and significantly increase revenue. Our AI engine uses data to determine your best practices and surface them to the entire team. We give each team member more time to do the things that grow their business.