Millennials Reject Standard Business Models
That’s Very Good News For Direct Selling Organizations.
Direct Selling is a Perfect Match For Millennials
Millennials represent the single largest workforce in the American economy. While at the same time being among the most misunderstood generations in history. For traditional employers, that’s a bad combination in their efforts to harness the power of this vibrant, tech-savvy population.
Fortunately, the very foundations of direct selling – one-on-one sharing and relationship building, not to mention flexibility and freedom – are a perfect match for the values and priorities of Millennials.
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What Else You Can Expect To Find In This White Paper
Aligning Your Message and Selling Tools
Despite an explosion of direct selling companies promoting themselves through social media and the internet, too many selling tools still reflect the consumption patterns of Baby Boomers – whether it be static collateral or interruptive television advertising.
Those forms of communication are as dated as parchment paper and quill pens to a generation that’s grown up on a diet of rapidly-changing technology and instant connectivity. In order to attract Millennial talent to your direct selling business (and in order to retain them once they’re there), you must align the opportunity to how they already interact with the world around them… Read our white paper for specifics on how to do this.
The good news is, they’re looking for precisely the opportunity you provide.
They just don’t know it yet.
A recent study by the Kauffman Foundation found:
54% of Millennials expressed interest in either starting their own business or had already started one.
They have no interest in climbing the corporate ladder. They want to chart their own course.
And they want to work their businesses online through their social channels. Mary Meeker’s annual Internet Trends report from Kleiner Perkins states 34% of Millennials prefer to collaborate with team members online rather than in-person (vs 19% for older generations). And 45% expect to use their personal smartphones for work purposes (vs 18% for older generations).
Each of those factors makes them ideal potential distributors – since a direct selling business actually pays them for doing what they already like to do; share news about things they like in social media. They instinctively like, tweet, or comment on products that appeal to them… Read more in our whitepaper.
Find out the 4 Keys Your Direct Selling Company Needs to Know to Attract and Retain Millennials.
Gig Economy Group
Our Performance Engagement Platform enables both companies and individual contributors to make smarter decisions and significantly increase revenue. Our AI engine uses data to determine your best practices and surface them to the entire team. We give each team member more time to do the things that grow their business.
Where to find us
4370 Alpine Rd. #204
Portola Valley, CA. 94028 (map) support@gigeconomygroup.com
