Direct Selling and the Gig Economy

How a shift in thinking creates innovation, helpful technology and sales enablement.

“Direct selling is the original ‘gig economy’ employment. Decades before people worked to a schedule, direct selling gave people flexibility that traditional jobs did not.”

– Katherine Hutt, director of communications for the Better Business Bureau.

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Sharing economy giants like Uber, TaskRabbit, DogVacay and Airbnb have created a whole new wave of “solopreneurs” who are experiencing the benefits of independence, flexibility and control over their income.

However, long before the term ‘gig economy’ was even coined, direct sellers and network marketers had paved the way for alternatives to working for the traditional 9 to 5 employer.

With the rise of new entities like those listed above, direct selling has been gradually removed from the conversation. Worse, it’s come to be viewed as something of a dusty relic of days gone by – this, despite the fact that an estimated one in six U.S. households is involved with a direct selling business, according to the Direct Selling Association.

It’s easy to get distracted by industry trends and buzzwords. And there’s no better example these days than the widely-held belief that direct selling and the “gig economy” are somehow at odds.

But the simple fact is that the gig economy and direct selling are NOT mutually exclusive. Just the opposite, in fact.

They’re joined at the hip.

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Direct Selling and the Gig Economy

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Gig Economy Group

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