Communications & Messaging Critical to Sales Transformation

To remain competitive, organizations must introduce new strategic sales transformation initiatives, whether it’s expanding into emerging markets, acquiring or merging with complementary companies, or introducing new products, these initiatives must be successfully executed for the company to realize the projected revenues tied to the initiative.

Sales transformation investments required to support any new strategic initiative must be identified and prioritized. Whether these investments are increased use of sales intelligence to identify shifts in the marketplace, or delivering AI-enabled sales technologies to deliver precise information, or a concerted effort to expand the organization’s social selling footprint—all these investments will be for naught if communications and messaging are not at the forefront.

Communications and messaging are the most critical aspects of any initiative if it is to be successful. That’s why we are offering a sneak peek into an online briefing we co-created with our strategic partner, Sales Mastery.

Here are a couple of astounding findings from the intense work we have done around communications and messaging:

  • A mere 7% of employees today fully understand their company’s business strategies and what’s expected of them in order to help achieve company goals.
  • $26,041 cumulative cost per worker per year due to productivity losses resulting from communications barriers.

The first finding is especially worrisome when thinking about all that is riding on the organization to successfully implement any new strategic initiative. First and foremost is the competition. Those competitors that get first-to-market advantage could enjoy the benefits of being first to market for a considerable amount of time. Second is lost revenues associated with sales transformation initiatives. This includes all the financial investments the company made.

The second finding simply states that poor and ineffective communications and messaging is very expensive.

Stay tuned! We’ll be sharing our online briefing and analysis around Real-time Communications and Messaging.

If you need support with your digital transformation please contact us. Our last digital transformation was for a public company that benefited with double digital revenue increases.