As companies like Best Buy add local service and home consultation, direct sales organizations must train distributors on every aspect of the products they sell to remain competitive. The personalized in-home selling trend will reach every corner of the consumer market over the next five to ten years, placing the direct selling one-on-one customer relationship […]
The central role of one-to-one relationships in direct selling places unique demands on marketing and sales leadership. Together they can succeed spectacularly but misalignment reduces conversion rates, wasting valuable investment in lead generation and customer experience. As sales practices evolve to emphasize pre-conversion communication and trust-building through mobile apps, direct sales companies can leverage their unique […]
Message alignment and agility will determine sales success in the 2020s as a tidal wave of customer feedback becomes available to marketers. The next era of direct selling will be built on content management systems, customer relationship management, and smart coaching delivered to distributors through a mobile app that feels natural to digital natives. Garrett […]
Direct-selling organizations built successful networks one person at a time, applying personalization through two-way dialogue out of business necessity long before targeting became viable at scale for retail and online sellers. Now brands and retailers are spending heavily – as much as $19.1 billion in 2018, according to market research firm IDC – to deploy […]
