Entries by Gig Economy Group

DSA 2018: Direct Selling Recruitment & Retention with Sylvina Consulting

The Gig Economy Group talks with Jay Leisner, President of  compensation planning and direct selling advisory company Sylvina Consulting. Part of our exploration of the future of direct selling, Leisner explains the role of residual value in differentiating the direct-selling business from emerging gig options that may attract distributors. Leisner also co-produces the Direct Selling […]

LifeVantage and GEG Partner to Transform Sales Through Artificial Intelligence

New sales enablement technology changes the way companies and associations can engage and support sales teams and members in a time of digital transformation Gig Economy Group June 21, 2018 11:29 SAN MATEO, Calif, June 21, 2018 (GLOBE NEWSWIRE) — (GEG), a Business Process Management (BPM) Platform and LifeVantage Corporation (Nasdaq:LFVN), a pioneer in Nutrigenomics, today […]

DSA 2018: Mapping The Future Together

Gig Economy Group present at the Direct Selling Association’s annual conference. Please join us to discuss the future of in-home and local sales enabled by brand content and smart sales coaching. We’re also conducting interviews with direct sales company leadership, vendors, and advisors to lay out the challenges facing the industry in pursuit of its biggest […]

International Opportunity: Scaling Revenue Globally With Smart Platforms

While it may not always feel like it in the United States, the world is becoming middle-class and people are adopting healthy, prosperous lifestyles that will reshape decades of established market behavior. As digital technology proliferates, global expansion is the greatest revenue opportunity for established and new direct selling companies, which could even grab market […]

Can Direct-Selling Compete With The Gig Economy?

The times they are-a changin’, especially in the world of work. “Gig” roles now make up a significant portion of young and old workers’ time, though many still retain traditional jobs. Younger workers seek work that aligns with their life mission, generally to make the world a better place. The notion that multiple revenue streams […]

Delivering Actionable Sales Process Analytics

Sales managers must interpret and act on more data than ever. Since the appearance of the PC in the enterprise, the burden carried by sales management in every industry has grown heavier. Support roles, from the administrative assistant to accounting staff who helped with various aspects of reporting, have vanished from many organizations. Those jobs […]

What’s Next Is Personalization

Personalization of customer experience requires two investments: machine learning-based targeting technology, and; human intelligence to interpret customer moods and feedback, as well as curate the media and messages served up for sales use. One without the other will create an inhuman and untrustworthy customer experience that feels to both worker and customer like following rules […]

Personalization Advantage In On-Demand Markets: Direct Sales Or Retail?

The economy is going on-demand, following consumers’ desire for immediate delivery of whatever they want. The sales landscape is erupting with innovation like Kilauea volcano, wiping out businesses that fail to adapt. The way out of the swath of destruction is personalization based on consistent content marketing and sales messaging. Is your company in the […]

Content In Context: Cultural and Generational Awareness

Five generations co-exist in the economy and they live in thousands of cultures. Digital technology has wiped out traditional boundaries while culture has become more influential than ever. If a company cannot overcome generational and cultural differences, it will be relegated to a short life with little revenue. Future business growth will bump into ceilings created […]