What is the difference between an AI-enabled content platform and the content management systems currently used by marketers?
About Gig Economy Group
Brands are abandoning traditional retail marketing strategies because advertising provides little attribution to help target in-person, personalized online, and local customer engagement. Gig Economy Group’s local sales and marketing services tie independent salespeople to branded media and collateral through sales tools.
Entries by Gig Economy Group
Helping a new distributor during the “golden two weeks,” when those enrollees who close their first sales or distributor enrollments are most likely to become a high-earning, long-term member of a direct selling network, is the best onboarding investment. Bar none. It moves the potential sales rep toward confidently repeating the company’s sales process. Getting new enrollees […]
In the previous posting, we explained how to break down a content in an existing digital asset library into major categories, Onboarding, Prospect Development, Product Knowledge Development, and Sales Skills Improvement programming. Each of these phases of the distributor and customer journey must be inventoried and the expected outcomes to be produced by each asset […]
Improving a sales process with machine learning starts with a straightforward assessment of the existing content, including video, audio, text, graphics, and training, a company uses to onboard a new distributor to its policies and practices. These first steps, which set the stage for confident selling by new distributors, are essential to improving sales success […]
Human insight and inspiration are the basis of solidly profitable applications of machine learning to sales processes. LifeVantage, which recently launched a Gig Economy Group-based sales app for its distributors, improved its sales and marketing alignment as part of their onboarding to machine learning. The GEG process builds on five principles that ensure clients onboard […]
The Gig Economy Group talks with Jay Leisner, President of compensation planning and direct selling advisory company Sylvina Consulting. Part of our exploration of the future of direct selling, Leisner explains the role of residual value in differentiating the direct-selling business from emerging gig options that may attract distributors. Leisner also co-produces the Direct Selling […]
New sales enablement technology changes the way companies and associations can engage and support sales teams and members in a time of digital transformation Gig Economy Group June 21, 2018 11:29 SAN MATEO, Calif, June 21, 2018 (GLOBE NEWSWIRE) — (GEG), a Business Process Management (BPM) Platform and LifeVantage Corporation (Nasdaq:LFVN), a pioneer in Nutrigenomics, today […]
We sat down with DSA attendee Colt Passey, Strategic Alliances Manager for Direct Selling at Avalara Inc. to talk about the trends reshaping direct selling. The sales tax processing vendor handles domestic and trans-national sales taxes for many of the largest direct selling companies at the show.
Gig Economy Group present at the Direct Selling Association’s annual conference. Please join us to discuss the future of in-home and local sales enabled by brand content and smart sales coaching. We’re also conducting interviews with direct sales company leadership, vendors, and advisors to lay out the challenges facing the industry in pursuit of its biggest […]
While it may not always feel like it in the United States, the world is becoming middle-class and people are adopting healthy, prosperous lifestyles that will reshape decades of established market behavior. As digital technology proliferates, global expansion is the greatest revenue opportunity for established and new direct selling companies, which could even grab market […]
Gig Economy Group
Our Business Process Management Platform enables companies to create and support a more informed and successful sales force. For both experienced sales veterans and the increasing number of passionate newcomers on these teams, we provide a proactive and intelligent software partner that intelligently surfaces and presents the right information at the right time during any point in the sales cycle.